Video Producer • Editor • Filmmaker

FRANK ADDELIA Story Mechanic

25+ years shaping story, performance, and brand through cinematic content.

Frank Addelia - Story Mechanic
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THE STORY

I don't just point a camera — I understand the movement, the coaching cues, and the story behind every brand I work with.

My journey started in 1980 coaching gymnastics and martial arts. Along the way, I spent time in front of the camera as a stunt man, logging over 200 episodes of television — including work on the CBS TV movie Return to the Batcave: The Misadventures of Adam and Burt — before heading back to the other side of the lens.

Over the decades I've earned multiple certifications as a personal trainer and soft tissue specialist — including Shiatsu, sports massage, and Thai massage — and spent years working in sports medicine, physical therapy, and chiropractic exercise rehab.

That hands-on knowledge gives me a rare edge as a producer. When I film an exercise library, I know the difference between a good rep and a great one. When I cut a promo, I understand what coaches and athletes actually need to see.

I shoot, edit, and produce — delivering polished, ready-to-publish content from concept to completion.

44+
Years in Fitness
200+
TV Episodes
6+
Major Brands
3-IN-1
Shoot · Edit · Produce
Frank Addelia as Robin — Return to the Batcave Return to the Batcave (CBS, 2003)
Frank Addelia as werewolf — Beetleborgs Beetleborgs (Saban, 1996)
Brands I've Worked With
ZIVA FITNESS
TRX
ULTIMATE SANDBAG
VALSLIDES
COACHDOS.COM
MOVESTRONG
REELS
Flying Hero Club Docu Series Teaser

FLYING HERO CLUB — DOCU SERIES TEASER

A teaser for the Flying Hero Club documentary series — cinematic storytelling that builds anticipation and hooks the viewer from frame one.

Documentary • Series Teaser • Cinematic
ZIVA Vibes

ZIVA VIBES

A high-energy promotional piece capturing the spirit and intensity of the Ziva Fitness brand for global audiences.

Brand Promo • Global Campaign • Ziva Fitness
Stories of Hope

STORIES OF HOPE

A powerful narrative-driven piece that connects through authentic storytelling and emotional depth.

Documentary • Storytelling • Narrative
Show Reel

SHOW REEL

A curated collection of my strongest work — showcasing range, style, and production quality across brands, genres, and formats.

Highlights • Multi-Brand • Full Production
Come to My Table

COME TO MY TABLE

An intimate, visually rich piece that brings warmth, connection, and culture together around the table.

Lifestyle • Culinary • Storytelling
My Father

MY FATHER

A deeply personal, cinematic piece — raw emotion shaped into visual narrative. The most intimate story I've ever told.

Cinematic • Personal • Narrative
STILLS
EXPERTISE
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VIDEO PRODUCTION

End-to-end production — from concept and storyboarding through shooting, editing, color grading, and final delivery.

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POST-PRODUCTION

Expert editing, sound design, motion graphics, and color correction that elevates raw footage into polished content.

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FITNESS KNOWLEDGE

Decades of hands-on coaching, personal training, and clinical experience means I understand the content I'm producing at a technical level.

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EXERCISE LIBRARIES

Specialized in building comprehensive exercise video libraries — organized, consistent, and production-ready for digital platforms.

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GLOBAL CAMPAIGNS

Experience producing promotional content for international brands, delivering assets optimized for multiple markets.

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BRAND STORYTELLING

I translate a brand's mission into visual narratives that connect with their audience and drive engagement.

LET'S CREATE

Ready to produce content that stands out? Whether it's an exercise library, brand promo, or full campaign — let's talk.

GET IN TOUCH